Interview
Sophia Reid, CRO at a mid-market manufacturing supplier, on why her reps ignored the first AI rollout, the account-brief workflow that changed their minds, and the outreach line her team refuses to cross.
Intro – Meet Sophia Reid
The Rollout the Reps Ignored
Account Briefs Reps Actually Open
The Outreach Line We Won't Cross
CRM Hygiene as a Side Effect
Outro – Signing Off